What do you really think about this?
1. The “Funeral Items” Post (Image 1)
This is a high-performing “curiosity gap” hook. By using phrases like “Never throw away,” it creates an immediate sense of anxiety or FOMO (Fear Of Missing Out).
- The Psychology: It suggests there is “hidden knowledge” that the general public doesn’t know. People click or comment because they want to ensure they haven’t made a spiritual or practical mistake.
- The Reality: These lists are usually subjective. They often focus on sentimental legacy (handwriting, a favorite tool) or folklore. From a content strategy perspective, this is “sticky” because it invites users to share their own emotional stories in the comments, which boosts the post’s reach exponentially.
- The “Opinion”: It’s effective but manipulative. It frames common-sense grieving (keeping mementos) as a “secret rule” to force a click.
2. The “Chair Personality Test” (Image 2)
This is a classic “Barnum Effect” tactic—providing vague personality descriptions that people believe apply specifically to them.
- The Seat Selection Logic:
- Seats 1 & 6: Suggests independence or a desire for an exit (introversion).
- Seats 2, 3, & 4: Suggests a team player or someone who wants to be “in the mix.”
- Seats 7, 8, & 9: (By the fire) Suggests a desire for comfort, status, or being the center of attention.
- Seat 5: Often framed as the “observer” or the “outlier.”
- The Psychology: Humans are naturally narcissistic; we love hearing about ourselves. By numbering the chairs, you make the user perform a “micro-action” (choosing a number). Once they’ve invested that 2 seconds of thought, they must read the result to see if it’s accurate.
- The “Opinion”: This is pure entertainment masquerading as psychology. However, for a website owner, this is gold for dwell time. If you have a slide for each chair, the user has to click through your site nine times, which is great for ad impressions.
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